OUTdrive

Author: Cliff Callis - Callis

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.
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Language: en

Genres: Business, Marketing

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How AI is Shaping the Future of Marketing
Episode 228
Tuesday, 19 November, 2024

Artificial Intelligence offers powerful ways for marketers to streamline tasks and personalize customer experiences and balancing innovation with responsible use is essential for building trust. Callis’s Digital Services Director Kyle Meek explores these opportunities, discussing how AI is transforming marketing and business for rural American markets. Sharing insights from the recent Marketing AI Conference, Kyle explains the rapid evolution of AI, from simple machine learning to advanced tools like ChatGPT that can engage in natural conversations. Join us to hear about new trends, copyright issues, data bias and more in this informative episode.