The Near Memo

Author: Greg Sterling, Mike Blumenthal & David Mihm

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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GBP Suspension Woes & Support #fails, Siri Sherlocking Search, the Fragmentation of Search
Episode 11
Saturday, 23 November, 2024

Send us a textGoogle Business Profile Suspension Woes (01:32–11:03)The discussion highlights rising frustrations with Google Business Profiles, focusing on increasing suspension rates and difficult reinstatement processes. Businesses face bottlenecks with video verification and unclear policies. Legitimate operations often fall victim, showcasing systemic flaws in Google's automated support and limited pathways for resolution. Siri’s AI Search Evolution (11:03–20:35)Siri’s transformation with AI and knowledge graphs marks a major leap in user interaction. Enhanced capabilities include text input, contextual responses, and real-time actions like map queries. Apple’s integration of personalized data in areas like news, sports, and local searches aims to deliver efficient and reliable information, rivaling traditional search engines.The Slow Fragmentation of Search (20:35–End)The analysis underscored search fragmentation, with Siri, ChatGPT, and social media peeling away queries from Google. Informational searches dominate, while platforms like TikTok and Instagram gain traction among younger users. Local traffic from tools like Apple Maps reveals unmeasured impact, signaling a shift toward more diverse, integrated search ecosystems over the next 2 to 4 years.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 184Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/